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The Now Massage, a wellness and massage studio geared toward making luxury accessible to millennials and Generation Z, is set to open in the El Dorado Hills Town Center. This will be the chain’s first Northern California studio

The Now provides a variety of massages, including “The Healer,” an energy-balancing massage aimed to improve self-awareness and alleviate emotional tension. Enhancements such as herbal heat therapy and a scalp rejuvenation service are available to customers.

The Now was created to be a haven away from city life. Interior elements such as cactus galleries and crystal grids can be found in their studios. To create a sleek minimalist sanctuary, they use raw features and natural materials.

The opening date for the El Dorado Hills location is still being worked out. More information will be available soon.